Product Analysis Report: Lazy people listen to books, lead audio

"Looking" is not the only way of reading. Audio reading has a broad market prospect and is the third publishing force after paper books and e-books. Lazy Listening to the Book is a leader in the audio reading industry. This article analyzes the experience of Lazy Listening to the book from the aspects of the market and users, and puts forward some personal views. This article is divided into the following sections: Macro-environmental analysis of products Micro-individual analysis of products User research and conclusions Functional Analysis and Recommendations 1. Product experience environment Experience model: iPhone 6 System version: iOS 12.1.4 APP version: v3.3.8 2. Analysis of the macro environment of the product 1. Market Analysis Lazy people listen to the

book from the initial network literature-based, and gradually developed to a comprehensive audio reading platform. The production method of content has changed from PGC audiobooks to PGC+UGC complementary formats. From the perspective of the content composition of lazy listening books, the current development is mainly in the form of audio e-books, supplemented by network audio. With the continuous improvement of the penetration phone number list rate of mobile devices, the people's respect for intellectual property rights and the acceptance of knowledge payment continue to increase. It has become a way of life, thus promoting the rapid development of the relevant market. From the initial use of tapes, CD-ROMs, early education machines, etc. as carriers, to the emergence of online listening platforms, to the launch of mobile audio platforms in 2012, audio

reading has experienced from offline to online, scenes from single to multiple, carriers and Content varies from simple to rich. The audiobook market is large and still has room for development. According to a iiMedia Research survey, in the first quarter of 2018, 45.7% of the Chinese netizens surveyed read books and periodicals mainly through e-books in the past year, and 21.3% of the netizens surveyed read books and periodicals mainly through audiobooks. In the future, 33.4% of the netizens surveyed tend to use the audiobook medium to read books and periodicals, which is the reading medium with the strongest growth potential. In 2018, the number of audiobook users