Once you've identified the devices and clients your recipients are using — and decided which ones you're going to optimize for — you need to make sure you can preview how your emails will appear on them. Many email service providers integrate this feature (usually called "Inbox Preview" or "Inbox Test") - although in some cases it's a premium feature that costs more expensive to activate - and it will show you how your emails look across different devices, clients and browsers. If your ESP doesn't have this feature, you can use a separate email preview tool like Inbox Inspector, Litmus, or Inbox on Acid. TestSubject by Zurb is another useful tool that lets you test Image Masking Service how your email subject lines, sender name, and pre-header text appear on mobile devices and clients. common emails. Do you have adequate support at hand? While good email technology can do the heavy lifting when it comes to optimizing your email for mobile, if you're serious about a mobile-first email strategy, you won't. you may not be able to avoid familiarizing yourself with your e-mails. coded. Lots of tricks that will make your emails work well on mobile, like image substitution - which will serve a different version of an image to smartphone users than desktop users - or using progressive disclosure , which will hide content behind a button or link, usefully shorten your content for smaller screens - requiring you to directly edit the HTML or CSS of your email. If you're not a confident coder, this can seem daunting, so make sure you have the support handy. Ideally, your email service provider should have good support anyway, but be sure to consider how well they can support any coding adventures you might want to embark on. Do some research on the types of features you would like to try implementing and as you do, you can find out if your ESP already has features that can support them. And if not… it might be time to look for a new email provider. If you enjoyed this article, check out some of the other great content from our “The Future of Email Marketing” series: How Lonely Planet used email to launch its new homepage How artificial intelligence is changing email marketing How Rich Media Can Bring Your Emails to Life How fashion brand Thread is delivering hyper-personalized emails at scale Do brands still need bulk messaging software?

In 2016, Gmail reported over 1 billion monthly active users, 75% of them on mobile devices. The Litmus State of Email 2017 report found that among email providers, 54% of emails are opened on a mobile device - and also that 43% of consumers marked a brand's promotional emails as spam because that they didn't work well on a smartphone. This last statistic is a particular problem for brands that want to reach consumers where they increasingly spend their time. If you want to make sure your email marketing is mobile-optimized, the technology that powers it — from your email service provider to your reporting tools — must also be mobile-optimized. So how can you ensure your email technology is optimized for mobile? Here are four things to keep in mind. Can you use a responsive or mobile-friendly template? There are three main types of email design: desktop-centric, responsive, and mobile (also called scalable design). If you want your emails to be mobile-optimized, using one of the last two is E-Commerce Photo Editing Service an essential first step. According to the State of Email Design 2016, 8% of email marketers still use desktop-centric designs – don't be one of them! A responsive email template is one that will adapt to whatever screen your consumer uses to read the email, be it a desktop computer, tablet, smartphone, or something in between. both. If you're a B2B brand, chances are a lot of your consumers will be reading your emails on a desktop computer, so a responsive template will cover all your bases. However, if you are B2C or otherwise ready to place all your bets on mobile, you might want to go straight for a mobile-friendly model that is optimized for smaller screens. Many different email tools come with built-in responsive templates. So, if you're using a pre-made template from your email service provider, make sure it's responsive or mobile-friendly. Otherwise, many companies offer free or premium responsive templates that you can use – Mashable has a good list. If your email tool has a CSS editor and you don't mind getting familiar with it, you can also create your own responsive template using CSS and HTML. Do your reports cover client and device? In all honesty, establishing this should be your first step - there's no point in optimizing for mobile if you can't tell if any of your tests or changes are having an effect.

If you've collected email addresses over time at offline events (e.g. trade shows) or have an email distribution list that you haven't used in a while , there is a good chance that there are a good number of e-mail addresses that are no longer valid. If you send an email to this list, the number of bounces (i.e. undeliverable messages) could be quite high and damage your reputation as a sender. BriteVerify works by checking your list for addresses that will bounce before sending your emails. It removes those pre-bounced email addresses for you. The result is almost zero bounce and a more perfect SenderScore. Reduce your bounce rate with BriteVerify Marketing Automation Tools for Email Marketers 13) Right Inbox Depending on your company culture, it may or may not be cool to send emails at 2 a.m. But now you can make it look like you sent an email anytime using this cool Gmail plugin. Right Inbox also has other features, like sending a reminder at the time you specify so you don't forget to follow up with someone. It can also send you a reminder to reply to Image Masking Service a specific email on a specific date. Right Inbox helps you manage your inbox 14) Zapier Marketing automation is a hot topic. Unfortunately, marketing automation systems can become far too complex and expensive. Enter Zapier. It's a way for non-programmers to get different tools, apps, and services to communicate with each other. And they don't just talk. Zapier can do if/then logic, so it's smart enough to, say, add someone to a specific. mailing list based on how they fill out a form. If you've never heard of Zapier or tried it, you could be losing thousands of dollars a month. Discover some examples of zaps with MailUp. And, if you've ever heard of Zapier, have you heard of IFTTT? It's an equally brilliant. Automate marketing tasks with Zapier Writing tools for email writers 15) Hemingway app A clear copy sells. Hemingway can help you. It shows you how to make your writing clearer. Difficult to read sentences will be highlighted in red. The grade level score is also very useful. I'm aiming for a copy that reaches about a sixth level. Write more clearly with the Hemingway app 16) Grammar for Chrome It's more than a spell checker. The online version of Grammarly costs $30 per month, but the Chrome plugin is free. Grammarly will detect typos, usage errors, awkward sentences and more. Most marketers have had experience with a single typo destroying a campaign. That's why we should all use it.