I have to admit that many brands have encountered growth ceilings in the domestic market. When they turn to the international market and take advantage of the wind, they have the first opportunity. This is the current situation of many new and cutting-edge brands. They focus on domestic users and expand new journeys in the Fax List international market. Since 2010, the world has officially entered the era of mobile Internet. The rapid development of China's Internet has fully covered various scenarios and fields such as clothing, food, housing, and transportation. The era of significant traffic dividends has ended, the overall market is now saturated, and the new generation of consumer brands is about to enter the post-growth era. Many giant companies have seen the Internet dividends of emerging countries and have deployed overseas markets. At the same time, new Fax List consumer brands have experienced a wave of rapid growth in China and accumulated technology and market experience. With the help of capital, they are also competing with each other. The less intense overseas markets forge ahead. At the same time, with the rise of cross-border e-commerce in recent years and the successful cases of brands such as OnePlus, domestic brands are increasingly favored by overseas markets, and both emerging brands and traditional brands are eager to try, full of expectations. Corresponding to this are the risks and challenges of going overseas. For large multinational companies, the risks will be much lower, but for small traditional brands that have no clue or immature emerging brands, it cannot be said that it is impossible to do so, but at least It's about stepping into completely unfamiliar territory. So Fax List what are the risks and challenges for brands going overseas, and how should they be faced? . Local policies, lack of talent, and cultural differences are three big mountains Brands going overseas have always been easy to go out, but difficult to go in.