What is the WPO and why is it decisive for your Web Positioning? WPO? There are many SEO factors that affect the positioning of a website in search engines, but there is one that is taking on special relevance among all of them: Web Performance Optimization. Surely you are wondering what is the WPO? Read on and you will find out. Today, we live in a frenetic world in which time optimization has become so commonplace that even Google has noticed it. The network giant had already been giving clues about the changes that were taking place in its algorithm on this parameter. And it is that for Google today the user experience is one of the basic elements of the philosophy of its search engine. Currently, “WPO” (Web Performance Optimization) is key to position any website in search engines. So much so, that a site that does not have these parameters optimized can almost forget about reaching large amounts of traffic within its market. But what are the loading times of a website really? Thematic content menu What is the WPO? The 9 factors that affect the time it takes to load your website WordPress plugins for “web performance optimization” Finally: always measure and analyze What is the WPO? To define the WPO (or Web Performance Optimization), is to talk about optimizing load times . In more everyday language, it is to improve the ability of a Web page to display all of its content to the user in the shortest possible time. First of all we must know how to distinguish between a page and a website . A website is a set of many pages. That is, a group (domain) of different URLs… And each of them contains its own content. Therefore, if we want to optimize loading times, we should not only take into account the HOME or main page. Undoubtedly, it is the one that we have to be more aware of, but yes or yes we must optimize each and every one of the URLs of our site. The 9 factors that affect the time it takes to load your website When working on the WPO (web performance optimization) of a site, several factors 工作职能邮件数据库 that affect it must be taken into account, whether by the user or the server, and here I am going to show you what these factors are. 1# The type of server matters, and a lot There are hundreds of companies that provide this service, hundreds of servers. And it is something totally normal that most of the time we do not know which one to go to if we are looking for the best. Do not get carried away by advertising or because a Hosting company is more visible than another. What you really should pay attention to is the technical aspects of said server. That is, in: Your storage capacity : normally, when hosting is contracted, it is shared. That is, the same disk is used by several websites. This means that storage space is reduced, and it is very possible that we will soon leave said disk without space. This prevents the loading time of a website from being fast and optimal. The type of disk you use - There are really only two, HHD and SSD. I recommend you opt for the second, since the read and write speed of an SSD disk is much higher than the HHD disk. Logically, the cost is also higher, but the truth is that it is worth it and the results are incredible, reducing the loading time of a site by up to 2 seconds. The capacity of the RAM : the RAM memory is another aspect that we must take into account. A RAM with little capacity will prevent the loading processes from being faster and more efficient. The amount of data traffic you have – Most servers have a traffic limitation. If our site has traffic greater than that capacity, the speed of loading will be subject to it, so you should keep an eye on this aspect. Contracting a hosting with these characteristics can be more expensive than another that does not have them, but the results make it worth it. In this blog I am using the services of Raiola Networks. Which I recommend, because among other factors, this hosting helps me to have load times much less than 2 seconds.